The Mr. Coffee Brand Brings the Coffeehouse Experience Home with Launch of Home Cafe Single Serve Brewing System

BOCA RATON, Fla.--(BUSINESS WIRE)--Feb. 17, 2004--
Mr. Coffee^(R) Joins an Unprecedented Collaboration with The Procter & Gamble Company to Revolutionize Home Coffee Preparation

Mr. Coffee^(R), the brand behind the best selling coffeemaker in the United States, brings the personal pleasure of a made-to-order cafe quality cup of fresh-brewed coffee into the home with the introduction of a single serve line of coffeemakers. Mr. Coffee^(R) is part of an unprecedented strategic collaboration with other coffee industry leaders, initiated by The Procter & Gamble Company, that is introducing the Home Cafe program as a revolutionary single cup brewing system for home use.

The innovative Home Cafe single serve coffee brewing system forces hot water through ground coffee beans using pressure -- the same technique applied by coffeehouses to make cappuccinos, lattes and mochas. The brewing system uses individually packaged Folgers or Millstone coffee in pods that contain the exact amount of coffee needed for a fresh-brewed cup of coffee in the desired flavor and size. As a result, there is no measuring and no mess, just a perfect cup of coffee in under a minute each and every time. The coffee pods come in a variety of flavors - from decaffeinated to dark and mild flavored so that each person in the household can enjoy their favorite fresh cup of coffee the way they like it.

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ICO urges US to rejoin to help face coffee crisis

Reuters
By James Macharia

NAIROBI, Feb 19 (Reuters) - The International Coffee Organization (ICO) renewed an appeal on Thursday to top consumer the United States to rejoin and help fight a price slump hurting producers.

The London-based ICO, with 55 producing and consuming member countries, is the world's top coffee authority, but its effectiveness has been limited without U.S. backing. Washington left the ICO in 1992 in opposition to the ICO quota system, saying the practice went against the concept of a free market.

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Starbucks New Home Espresso Machine Redefines Fully Automatic Category

SEATTLE--(BUSINESS WIRE)
Starbucks Barista Digital Italia(TM) Fully Automatic Home Espresso Machine Debuts During Starbucks Annual Brewing Event

Grind. Brew. Sip. Repeat. Today, Starbucks Coffee Company (Nasdaq:SBUX) introduces the Starbucks Barista Digital Italia(TM) fully automatic home espresso machine.

"The Starbucks Barista Digital Italia combines the highest quality coffee brewing components with programmable convenience, and the result is the best home espresso machine that I have ever used," says Mark Sacks, Starbucks product manager for Brewing equipment. "With its improved home barista interface, this espresso machine is easier to operate than many car stereos."

Easy-to-use and intelligently designed, the Barista Digital Italia home espresso machine allows home baristas to program the brewer to pull customized shots -- just the way they want them -- and prepare coffeehouse-style beverages in the comforts of their own kitchens within minutes of taking the brewer out of its box. The Barista Digital Italia home espresso machine grinds and brews espresso fresh with each use, has several design features found only in restaurant espresso machines, and is supported by a two-year limited warranty.

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Coffee Board to focus on health benefits

Business Standard Bureau in Bangalore

Research carried out in the past few decades has clearly indicated that coffee consumption in moderation had no adverse impact on human health.

Instead, it had certain potential health benefits in respect of ailments such like cirrhosis of liver, cancer, heart disease and Parkinson’s disease.

Coffee consumption in moderation helped increase alertness and mental performance thanks to the presence of antioxidants in coffee, said Dr Ernesto Illy, chairman of the gourmet coffee brand Illycafe while delivering the keynote address at a seminar organised by Coffee Board in Bangalore on ‘Coffee and Health’.

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A letter from a reader in Singapore

Dear Mr Badgett,

I'm sorry to say that I don't visit your website as often as I used to. And when I say that, I truly mean I am sorry--because it's clear to me every time I do, that there's a lot to learn about the world of coffee and a lot of it's easily found on your page.

I've just finished reading the entry entitled "Anatomy of American Espresso" by Dr Joseph John, and I'm now suddenly a lot clearer of the magic behind the espresso. It is by far one of my favourite coffee drinks to enjoy, although sadly here in Singapore, my first exposure to the beverage came in the form of Coffee Bean & Tea Leaf Co. and Starbucks. It's a real shame. There's plenty of good brewed coffee to be found dotted all around the island though, in older establishments where there is no air-conditioning, the people don't speak English at all, and you'd be hard-pressed to find anything remotely akin to "service"; but that's the way it is at the justly-named 'coffeeshops' here. To find that true blend of espresso however, I'm looking forward to my Italy trip in May, and I think armed with the new knowledge I've gleaned from your page, I will enjoy my cuppa there all the more.

Keep up the marvellous work, Mr Badgett. And by the way, regards to the wife and child (I recall you sharing about the adoption some time back).

Eric Chiam

Sara Lee Plans Single-Serve Coffee Maker

SCOTTSDALE, Ariz. (Reuters) - Sara Lee Corp on Wednesday said it would launch its Senseo single-serve coffee maker in the United States next month, ahead of similar products from Kraft Foods Inc. and Procter & Gamble Co.

The Chicago-based company, a maker of apparel, food and household products ranging from Jimmy Dean sausages to Hanes briefs, told an industry conference it expects the unit to generate worldwide sales of $500 million by 2007.

The U.S. companies expect the single-serve coffee makers to help win back customers from chains like Starbucks Corp.

Senseo is a coffee maker manufactured by Dutch company Philips Electronics NV that uses single-serve "pods" of Sara Lee's Douwe Egberts brands of coffee.

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P&G moves into low-pressure home coffee market

By Neil Buckley in New York
Financial Times (London)

Procter & Gamble on Tuesday stole a march on its US rival Kraft with the announcement that it is to enter the developing market for low-pressure home coffee brewing systems, the day before a similar move by Kraft.

Both companies have joined up with appliance manufacturers to develop the new single-cup systems, which use coffee "pods" similar to tea bags to produce what they say will be "coffee house style" coffee.

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The Best Coffee Recipes Using The Best Specialty Coffee; An Affordable Luxury For Breakfast, Dessert And Socializing

LONG BEACH, Calif., Feb. 16 /PRNewswire/ -- Specialty coffee is an inexpensive delight you can enjoy every day in a variety of ways. Simply put, specialty coffee is nothing but the best, defined as a coffee that has no defects and a distinctive flavor in the cup.
Add in a little imagination and a few simple ingredients that are already in your cupboard, and create memorable coffee concoctions at home for any occasion, even if the occasion is simply a great family dessert or breakfast. See www.scaa.org .

"If you're new to the world of specialty coffee, you might want to try one coffee from each of the world's greatest growing regions: Central and South America, Africa and Arabia; and Indonesia," says Ted Lingle, executive director of the Specialty Coffee Association of America. "Then perhaps, experiment with dark roasts, blends or flavored coffees."

According to the experts at the Specialty Coffee Association of America, interest in specialty coffee is brewing among many people. The reason: for the little you pay per cup, you get so much enjoyment. A fine estate and craft- blended specialty coffee costs about $12 per pound yielding 50 cups. That's less than 25 cents per cup!

Lingle's best advice is to buy your specialty coffee from an informed retailer or barista. His or her knowledge will add greatly to your enjoyment.

"You'll get the most of your coffee dollar if you buy your coffee fresh each week from a knowledgeable retailer," he says. "If you can't, buy the smallest quantities you can and store in an air-tight, moisture-proof container in your refrigerator or freezer. Whole beans keep far longer than ground, so buy a home grinder."

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Mike Sivetz honored for bringing world better java

By FINN J. JOHN
Staff writer

CORVALLIS — If you walk into Sivetz Coffee Co. looking for a venti skinny caramel white chocolate latte, you might be disappointed.

Anyone who's been to Sivetz, in an old church building on the corner of Southwest Fourth Street and Adams Avenue in downtown Corvallis, knows it's not your typical java joint. You can usually get a cup of coffee there, but they don't have baristas pulling espresso shots and mixing them with syrups and steamed milk.

Instead, Sivetz is a coffee supplier for people who know coffee. You can get coffee-making supplies, fresh-roasted beans and bottles of coffee extract that you mix 7-to-1 with boiling water.

You can also buy the company's own coffee roasters there — everything from a home model that looks like a modified hair drier to full-bag gas-fired roasters that handle 150 pounds of beans at a time.

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