After Long Dispute, a Russian Starbucks

The first Starbucks in Russia opened Thursday in a mall near Moscow. The company was slow to enter this market, initially because of the economy and later because of a trademark squatter.

By ANDREW E. KRAMER

KHIMKI, Russia, Sept. 6 — With the hiss of an espresso machine and a note in Russian explaining the meanings of “tall,” “grande” and “venti,” Starbucks opened its first coffee shop in Russia on Thursday in a mall in this city near Moscow.

The opening sealed a victory for the company in a fight with a trademark squatter who had kept Starbucks from coming to Russia for more than three years, just as a coffeehouse culture was emerging here. Starbucks refused to pay the squatter to yield the Starbucks name in Russia and eventually prevailed in court.

The dispute illustrates the challenges Starbucks will face as it strives to expand outside the United States, where growth is expected to slow. Starbucks intends to open 20,000 coffee shops overseas while expanding to about that number at home.

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Peet's Coffee & Tea, Inc. to Present

Peet's Coffee & Tea, Inc. to Present at Bank of America Securities Annual Investor Conference and Piper Jaffray Annual Consumer Conference

EMERYVILLE, Calif., Sept. 10 /PRNewswire-FirstCall/ -- Peet's Coffee & Tea, Inc. (NASDAQ:PEET), the leading superpremium coffee company, today announced that it will present at the Bank of America Securities Annual Investor Conference and the Piper Jaffray Annual Consumer Conference. The events are slated for Wed., Sept. 19, 2007, 9 a.m. PT at the Ritz-Carlton Hotel in San Francisco; and Wed., Sept. 26, 2007, 1:30 p.m. GMT at the Great Eastern Hotel in London, England, respectively.

Both of Peet's presentations will be broadcast live with audio and slides on Peet's website at http://investor.peets.com/Medialist.cfm. To access the live webcast, please go to the website beforehand to download and install any necessary audio software. A replay of the webcast can be accessed approximately three hours after the conclusion of the presentation and will remain on http://www.peets.com/ for 90 days after the scheduled conference.

ABOUT PEET'S COFFEE & TEA, INC.

Peet's Coffee & Tea, Inc., (PEET), the leading super-premium coffee company, is dedicated to artisan roasting, distributing and marketing the highest quality coffee available to coffee lovers throughout the United States. Founded in 1966 in Berkeley, Calif., Peet's is committed to strategically growing its business while maintaining its unique culture and focus on quality and customer satisfaction. For more information about Peet's Coffee & Tea, Inc. visit http://www.peets.com/.

First Call Analyst:
FCMN Contact: pbarich@double-forte.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070606/AQW139LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Peet's Coffee & Tea, Inc.

4th China International Coffee Festival

Guangzhou International Convention & Exhibition Centre, May 12-14, 2008

Nowadays, Coffee consumption is being increased by 15% in China every year and the Chinese coffee market is expected to grow by 70% in total volume sales between 2003 and 2008 to reach 11,073 tones. Moreover, tariffs on coffee imports are going down, with World Trade Organization commitments calling for the 2003 tariff rate come down to 10.4% and reach 8% in 2004. As a result, experts have reason to believe that, with market growth continuing apace from its small base, coffee will become an integral part of the country's daily life in one to two decades.

The 4th Coffee Festival focuses on the same date of Interbake China 2008, which is one of the largest and most influential exhibitions in Asia. With a total area of 36,000 square meters, this great event attracted over 63,072 professional visitors and 632 exhibitors from 62 countries, which included 5 national pavilions and other absolute exhibitors from different countries, such as Vietnam Coffee and Cocoa Association, TRUNG NGUYEN COFFEE,VINACAFE BIENHOA JOINT STOCK COMPANY, Union Commerciale ( French Instant Coffee), Chen Ao Coffee Ltd, Coffee Bag China, SANTOS CAFFE E AFFINI s.r.l、ORIENTAL ENGINEERING CO . , LTD . PREGEL CHINA, Turkish Hazelnut Promotion Group (FTG), Sandvik Process Systems (Shanghai) Ltd., Al-Hamdani For Yemen (Mocha) Coffee, Oromia Coffee Farmers Cooperative Societies Union, NUTRI FOOD & BEVERAGES INDUSTRIES, Yirgacheffe Coffee Farmers Cooperatives Union (YCFCU), Ozmer Fruit Concentrates Cocktail Sauces Industry and Trade Ltd, Australian Trade Commission , Italian Trade Commission（ICE）／China-Italy Chamber of Commerce (CICC), S.C. RUBINKING 2000 S.A., PROBAT-WERKE, Rwandan Coffee Commission etc. were very popular in this event. The professional buyers came from food & beverage store owner,- Roasters & Packagers,- Department & grocery store buyers,- Consultants,- Chain store buyers,- Industry executives & buyer, Distributors and - Office coffee buyer etc.

Adam Chen
Project Representative
Canton Universal Fair Group Ltd
Website: www.faircanton.com

In some homes, high-end coffee is revered as much as fine wine

By T. SUSAN CHANG
The Associated Press

In an era when $5 fancy coffee drinks are the norm, a growing number of people are willing to invest $1,000 or more to make the perfect cup of coffee at home.

Seduced by the gleaming, multilevered, counter-hogging machines that have begun crowding catalogs and showrooms, more people are willing to spend more money (sometimes significantly so) in pursuit of that perfect cup of Joe.

Consider this the centerpiece of the consumer revolution in coffee. A generation ago, a cup of coffee meant a bottomless mug at the diner, an overboiled brew from the home percolator, or even — shudder — a spoonful of instant.

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