Peet's Coffee & Tea, Inc. to Present

Peet's Coffee & Tea, Inc. to Present at Bank of America Securities Annual Investor Conference and Piper Jaffray Annual Consumer Conference

EMERYVILLE, Calif., Sept. 10 /PRNewswire-FirstCall/ -- Peet's Coffee & Tea, Inc. (NASDAQ:PEET), the leading superpremium coffee company, today announced that it will present at the Bank of America Securities Annual Investor Conference and the Piper Jaffray Annual Consumer Conference. The events are slated for Wed., Sept. 19, 2007, 9 a.m. PT at the Ritz-Carlton Hotel in San Francisco; and Wed., Sept. 26, 2007, 1:30 p.m. GMT at the Great Eastern Hotel in London, England, respectively.

Both of Peet's presentations will be broadcast live with audio and slides on Peet's website at http://investor.peets.com/Medialist.cfm. To access the live webcast, please go to the website beforehand to download and install any necessary audio software. A replay of the webcast can be accessed approximately three hours after the conclusion of the presentation and will remain on http://www.peets.com/ for 90 days after the scheduled conference.

ABOUT PEET'S COFFEE & TEA, INC.

Peet's Coffee & Tea, Inc., (PEET), the leading super-premium coffee company, is dedicated to artisan roasting, distributing and marketing the highest quality coffee available to coffee lovers throughout the United States. Founded in 1966 in Berkeley, Calif., Peet's is committed to strategically growing its business while maintaining its unique culture and focus on quality and customer satisfaction. For more information about Peet's Coffee & Tea, Inc. visit http://www.peets.com/.

First Call Analyst:
FCMN Contact: pbarich@double-forte.com

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Source: Peet's Coffee & Tea, Inc.