Monday, September 03, 2007

Gourmet coffee guru Alfred Peet dead at 87

By Dana Ford

LOS ANGELES (Reuters) - Coffee legend Alfred Peet, creator of Peet's Coffee & Tea Inc., a forerunner to Starbucks Corp., has died at his home in Ashland, Oregon, his company said. He was 87.

Peet, known as the grandfather of the specialty coffee movement in the United States, taught the tricks of the trade to the founders of Starbucks and sold them their first year's supply. He passed away on Wednesday.

"He had this great love of coffee," said Jim Reynolds, roast master emeritus of Peet's Coffee & Tea, who worked with Peet in his early years.

"He was so helpful to many people in the business. When Starbucks was getting going, the founders of the company really needed help. He let them work in his store and taught them about coffee," said Reynolds on Saturday.

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