Saturday, April 12, 2003

Sniff, slurp, spit: Starbucks teaches how to take coffee global

By HELEN JUNG
The Associated Press

SEATTLE (AP) -- It was hardly the most elegant of tastings, but Barbara Rivera still managed to spit with grace.

Wearing a Starbucks apron, Rivera spooned some coffee into her shot glass, inhaled the aroma, and slurped. She paused, then spit it back into a paper cup and moved to the next coffee roast.

Sniff, slurp, spit, reflect and repeat. Fifty times.

The marathon coffee-tasting session was part of Starbucks Corp.'s training for about 16 international employees and representatives from Puerto Rico, Kuwait, China, Australia and other countries. The immersion training, one of several Starbucks holds each year for its international partners, is designed to teach coffee culture, standards and the underpinnings of the Starbucks Way.

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Drive through coffee

By Jojo Santo Tomas
Pacific Daily News

Jesse Pangelinan says he wanted to follow a few simple rules as he embarked on his new business venture: Buy quality coffee. Use the best equipment and learn how to make it right. Make it easy and affordable for customers. Have some fun along the way.
After three weeks, Pangelinan thinks he just might get somewhere. Pangelinan, 33, owns The Coffee Hut, a trailer-mounted coffeehouse that's a recent addition to the Tamuning beachside scenery. Already, he's picked up a few regulars and has convinced a few non-coffee drinkers to indulge in the occasional cup. Oh, and one other thing -- the trailer is set up to serve its mobile customers drive-through style.

"You know what I love? Making people smile," says Pangelinan, better known as Chube (CHEW-bee) to his buddies. "They get their coffee, they smell the great aroma, then they taste it and they smile. It's very fulfilling to make someone happy."

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Church takes stand on "fair trade" coffee

By BRIAN FRAGA, Staff Writer April 12, 2003

SOUTHINGTON -- The First Congregational Church in Southington will once again demonstrate its social conscience Palm Sunday as Pastor Gordon Ellis will give a sermon entitled "Jesus, Bullies, Justice and Fair Trade."
Ellis will speak out on the fair trade issue, which has become a focal point of social activists nationwide. These activists allege American corporate entities exploit foreign workers in the age of globalization by paying them sub-standard wages for desired commodities in the United States.

The targeted commodity Sunday will be coffee, with worshippers being served "fair trade coffee" after worship. The Church Council recently voted to exclusively use the politically-conscious java, which is often organically grown by coffee farmers paid a minimum wage by fair trade organizations.

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This Oakland man is serious about serious coffee

Roastery owner wants the Bay Area to know it doesn't have to drink swill

Rona Marech, Chronicle Staff Writer Friday, April 11, 2003

In his former career as a classical clarinetist, James Freeman used to travel to faraway gigs with a manual coffee grinder and a French press, sometimes taking out his home-brewing equipment on airplanes. He remembers his worst cup of coffee as if he sipped it yesterday: He said it tasted like wheelbarrow tires.

He can identify coffee beans by their smell, has read through the entire English-language coffee canon and is immovably picky about his espresso tamp.

Unsurprisingly, ordinary coffee kills his buzz, and most coffee in the Bay Area, he said, ranges from horrible to miserable.

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Coffee in a time of conflict: Starbucks' growth risks backlash

By HELEN JUNG
The Associated Press

SEATTLE (AP) -- As McDonald's Corp. downsizes plans for adding golden arches around the world, the next global corporate icon is on the rise.

Starbucks Corp. already has turned much of North America into a Starbucks Nation. The Seattle-based coffee chain has stepped far beyond its Pike Place Market origins, spreading regionally, nationally and now internationally in an ambitious plan to peddle its coffee chic regardless of peso, euro or yen. The company plans to open at least 1,200 stores in its 2003 fiscal year alone.

But like McDonald's, which has been targeted by everyone from anti-war demonstrators to vegetarians, Starbucks is finding that global fame -- especially in a time of war -- carries a price. Starbucks is being boycotted by anti-war protesters in Lebanon and criticized by New Zealand advocates for higher coffee prices to farmers. This month, faced with the spectre of terrorist attacks, Starbucks pulled out of Israel.

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Quote for the day

"Coffee has two virtues: it is wet and warm."
Dutch saying

Friday, April 11, 2003

Coffee & Community Facts

Coffee is the second-most traded commodity in the world economy, after oil.
One coffee tree yields slightly less than 1 pound of coffee per year.
For every pound of gourmet coffee sold, small-coffee farmers receive between 12¢ and 25¢.
In Guatemala, 70 children out of every 1,000 die before age 5; 51 of those children will not live to reach their first birthdays.
There is only 1 doctor for every 85,000 people in the Western Highlands of Guatemala.

CoffeeKids.org



Wednesday, April 09, 2003

Quote for the day

"Once on a tiger's back, it is hard to alight." Chinese proverb

Tuesday, April 08, 2003

Prices paid to small coffee growers too low to sustain farms

By DIANE STAFFORD
The Kansas City Star

In a land where customers line up for $4 lattes, most consumers hear the words "coffee crisis" and assume it refers to the high prices they pay.

But there is a more critical coffee crisis that has brewed for about four years. The victims are coffee growers who are abandoning their farms because they cannot make a living.

On a recent 5,400-mile driving trip through the coffee-growing areas of Central America, Kansas City bean buyer and coffee seller Danny O'Neill saw the crisis firsthand.

"The price farmers are getting is about half their production costs, so many are just walking away from their farms," O'Neill said. "In just the last year or two, they've become homeless and landed in cities looking for work."

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Sunday, April 06, 2003

Commentary - What Makes Sumatra Coffees Taste The Way They Do?

by Ken Davids, The Coffee Review

Coffee aficionados often assume that coffees from various origins taste different purely because they are grown in different climates and soils or produced by different botanical varieties of Coffea arabica.

Obviously both assumptions are true. However, we often overlook the influence of how coffee beans are processed, or stripped of their fruit and dried. This procedure has a key impact on how coffees ultimately taste in the cup. I'm particularly convinced that the unique cup characteristics of traditional Sumatra coffees -- their heavy body and deep dimension owe more to the unorthodox methods Sumatrans use to remove the fruit from the coffee and dry it than they do to characteristics imparted by soil, climate and botany. Certainly Sumatras processed by the standard large-scale wet method, like Gayo Mountain Washed, tend to medium body and a rather delicate flavor when compared to the heavy-bodied, tawny-beaned Mandhelings and Lintongs processed and dried by traditional methods.

Infinite Nuance

Thirty years ago many of us in the infant specialty coffee business assumed that there were only two ways to process coffee: by the dry method, in which the coffee beans or seeds are dried inside the fruit, or by the wet (or washed) method, in which the fruit is removed from the bean in careful steps before drying. In fact, there appears to be an almost infinite variety of nuances, compromises and variations in processing, almost all of which affect flavor.

And Sumatra is home to several of these compromises and variations. The many mysteries and intricacies of Sumatra processing and drying procedures are too complex and problematic to go into in detail here. But it does appear that all Sumatra arabica coffees have their skins removed immediately after picking. In other words, no Sumatra arabicas are dry-processed in the traditional sense of the term, meaning none are dried in the whole fruit as are traditional Brazils, Ethiopia Harrars, and Yemens.

The Sumatra Processing Mystery

But what happens to Sumatra coffee after the skins are removed from the fruit but before the beans are dried? All of the small Sumatran farmers I visited some years ago proceeded using a simple, backyard wet method. After removing the skins from the coffee fruit using simple (often homemade) machines, they fermented the slimy beans overnight without adding water (a procedure called dry-fermenting), then washed off the ferment-loosened fruit pulp in water from a creek or well before putting the coffee out to dry. This simple procedure technically qualifies these coffees as washed or wet-processed coffees.

However, the simply backyard scrubbing hardly removed all of the pulp, and some remained in contact with the beans, promoting a ferment taste that, in traditional Sumatras, can range from fruity, chocolaty and complex to flat-out rotten.

(By the way, several second-hand accounts sent to me by others describe Sumatran farmers who remove the pulp from the skinned fruit by either rubbing the beans on a mat or rubbing them with sand. It is not clear whether this mat-or-sand removal process happens after the coffee is dried with the pulp still attached (which would make these coffees semi-dry processed), or after the pulpy coffee has been fermented overnight, as I witnessed.)

Finally, and still further complicating the picture, are at least one or two larger Sumatra mills that process the coffee by what we might call the "classic" semi-dry method. I am told that these mills proceed much like large mills do in parts of Brazil: remove the skins from the coffee fruit, dry the beans in the slimy pulp, and then remove both dried pulp and inner skins by mechanical milling.

Three Roads to the Same Cup

Regardless of which of these three methods is pursued, note that the sweet, fruity pulp remains in contact with the bean without dilution for a considerable period of time, undoubtedly contributing to the deep-toned, heavy-bodied profile of traditional Sumatras, while blunting any tendencies to dry, acidy brightness.

The Final Flavor Twist

For a final flavor twist, we have the unorthodox Sumatran drying procedures. Small- grower Sumatra coffees, rather than being put out to dry once and decisively, appear to be dried in stages, first for a few hours by the growers, then for a day or two longer by a middleman, then for a third and final time in the ort city of Medan by exporters. This haphazard drying procedure is undoubtedly one source of the hard, mildewed taste of inferior Sumatras, since it allows plenty of time for development of musty or other hard taste defects.

On the other hand, it also might also be a factor in the development of the heavy body of the best traditional Sumatras. Furthermore, when the musty tones are mild and layered atop a basically sweet cup, we get the intriguing flavor notes that many professionals and aficionados admire in traditional Sumatras: malt, spice, smoke, new leather, pipe tobacco, and (when the musty coffees have been dried directly on the ground) leaf, humus and earth.

The Scotch Whiskeys of Coffee

All of this layering of fermented fruit and rich mildew-cum-spice, plus a syrupy mouthfeel and full body, are what Alfred Peet and Erna Knutsen valued when they first introduced premium Sumatras to the fledgling American specialty coffee industry many years ago. To me, the proper analogy for this great origin is Scotch whiskeys and their peaty, slightly fruity, smoky complexity, not wines. Save the wine analogy for Costa Ricas or Kenyas.

So far as I can tell, this richly ambiguous complex of flavor notes continues to be what American professionals and aficionados look for in Sumatras. I hope the traditional Sumatra character survives the well-meaning, thankfully sporadic efforts of commodity coffee people and cupping purists to improve it out of existence. So far as I am concerned, we should be figuring out how to refine and systematize the traditional Sumatra character rather than turning Sumatras into a weak imitation of other origins. Certainly fine Sumatras attract higher wholesale prices than most clean, high-grown Central America coffees. It's not because the Sumatras are better, but because they impress in a different, and often fascinating, way.

2002 The Coffee Review. All rights reserved

Reprinted with kind permission of Ken Davids, The Coffee Review



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