Coffee producers wish to promote consumption to increase income in the sector

This was one of the decisions taken at the 2nd World Coffee Conference, which took place in Salvador, in the state of Bahia, last weekend. Launching new products and holding institutional campaigns are amongst the possible actions.

São Paulo - One of the decisions of the 2nd World Coffee Conference, which took place this weekend in Salvador, city in the northeastern Brazilian state of Bahia, was to stimulate the consumption of the product. In the participants' evaluation, this is the best strategy to bring more balance to the productive chain and increase coffee producers' income, which make very little in comparison to the final price of the coffee sold to the consumer.

In order to achieve an increase in demand for coffee in the traditional markets, the need for launching new products and carrying out institutional programmes was discussed at the conference, like the project "Coffee and Health". In the opinion of the participants, for the new markets, in turn, it is important to give an accessible price and show soluble coffee as an alternative. They also discussed the need to increase consumption within the producing countries themselves.

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China expected to boost world coffee consumption

China, a traditional tea consumer, occupies a prominent place in the strategy of the International Coffee Organization (ICO) to boost world coffee demand, ICO Executive Director Nestor Osorio said Monday in Salvador.

Though the consumption of coffee in China is small, it already has reported an annual 15-percent increase, well above the 2-percent growth in the world, said Osorio at a press conference here.

He said China's opening up has made the potential of the coffee market evident.

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