Coffee Fest Atlantic City, which had been produced three times, "never quite reached the attendance potential representative of the region being served," according to show manager David Heilbrunn. "While the facility was more than acceptable, the geographical location, with difficult ingress and egress, seemed to limit growth and attendance. "Moving to the new Washington, DC Convention Center will provide easier access for attendees throughout the eastern United States and should in turn result in tremendous attendance."
In addition the northeastern annual show has been moved from its traditional June calendar slot to March, which also should result in fewer conflicts for attendees and exhibitors resulting in greater interest and participation. "In time, Coffee Fest Washington, DC could even eclipse the attendance of Coffee Fest Seattle," Heilbrunn said.
"These changes have not occurred without a tremendous amount of research and consideration, and are envisioned as extremely positive, designed to attract more attendees to each of the shows," Heilbrunn said.
The Coffee Fest trade show in Washington, D.C. represents the only trade show dedicated to serving the eastern US coffee, tea and related industry business annually. "This show belongs to the coffee and tea business owners up and down the east coast," continued Heilbrunn. "It is our desire that they will embrace and appreciate Coffee Fest Washington, D.C. for what it is: the only show dedicated to their businesses on an annual basis."
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