Coffee: A writer's best friend

By Jessica Snapper

I am by no means a coffee connoisseur. When at home, I'll make myself a cup of Nescafe with a pellet of nutrasweet and drink it in my favorite mug in front of the laptop. In a restaurant or café, I'll usually ask for a tall glass of iced coffee. I try to drink nothing but water at the office, but I often give into my caffiene cravings when my energy is waning. I must admit that on particularly lazy days I'll take a free cup of joe from the decrepit machine in the corner of the office. As I sip the hot liquid, I can't help thinking that it tastes suspiciously similar to soap.

I know that my father would probably be dissapointed in my habits. As a kid, I remember Dad always making his own coffee in his special grinder that he named Master Joe. He would buy fresh beans in the morning and meticulously split them into separate piles for brewing. Then he would talk amiably to Master Joe about politics and science while he grinded away.

Now, it's about time I paid my proper tribute to the caffeine gods.


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Coffee: Cream of the Crop?

About this time last year, NYBOT coffee prices started a long and steady climb. In less than half a year, the value of a futures contract for coffee had almost doubled. To put that in perspective, crude oil prices gained about 10% during the same period.

Market history rarely repeats itself tick for tick, but given the variety of significant patterns in coffee that have us seeing double right now, it's worth remembering just how hard this soft can surge. Several pairs of similar signals have Futures Junctures editor Jeffrey Kennedy convinced that coffee presents today's very best Elliott wave opportunity:

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Coffee Pacifica's "PRIDE OF PNG 2005" Cupping Competition Results

LAS VEGAS--(BUSINESS WIRE)--Oct. 11, 2005--Coffee Pacifica, Inc. (OTCBB:CFPC) announced today that on September 30, 2005, after three weeks of extensive cupping and evaluation of coffee samples the panel of international jury selected 9 finalists for the "PRIDE OF PNG 2005" competition. The 9 finalists represented the very best of the PNG coffee. The winner of the finest cup of PNG coffee was a co-operative with coffee farms located in a remote area in the Eastern Highlands Province of Papua New Guinea. Every coffee entered in the competition was a serious contender which made judging difficult and exhausting. Currently, 9 finalists' coffees are being milled and samples will be offered to customers for tasting and potentially selling the coffee to the highest bidders. During the three weeks, head judge Mr. Willem Boot also trained several individuals on quality control procedures, coffee roasting and coffee cupping.

Jon Yogiyo Vice Chairman of Coffee Pacifica stated, "The 'PRIDE OF PNG 2005' competition is a historical PNG coffee event. It is the commencement of a new image and development of a new premium PNG co-operative coffee brand. Today, coffee consumers recognize 'Juan Valdez' as a Columbian coffee, 'Kona' as a Hawaiian and 'Blue Mountain' as Jamaican coffee. Now when consumers speak of Coffee Pacifica they will speak of premium PNG co-operative coffee. Additionally, direct benefits derived from the competition by Coffee Pacifica include an increase in the number of farmers joining our supply system, development of a brand, name recognition and reputation of PNG coffee. This all bodes well for our 'Grower Direct' marketing strategy."

Coffee Pacifica, Inc. is a "Growers Direct" distributor and a marketer in the United States, Canada and Europe of green bean coffee grown in Papua New Guinea. Green bean coffee in Papua New Guinea is grown by Coffee Pacifica's shareholder-farmers in the Highland region's rich volcanic soils between the altitudes of 4,000 and 6,000 feet above sea level. Papua New Guinea coffee is well regarded by consumers for its uniqueness, consistency and special flavor characteristics. For more information about our coffee products, visit our website at www.coffeepacifica.com.

PNG Coffee Growers Federation Ltd. ("PNGCGF") is our strategic partner and a major shareholder. PNGCGF's shareholders are 140 individual independent grower co-operatives in 11 of the 13 coffee growing provinces in Papua New Guinea. This represents approximately 85,000 individual coffee farmers involved in producing co-operative coffee. The high quality premium-grade coffee produced by the co-operatives are pooled and marketed by Coffee Pacifica.

Except for the historical matters contained herein, statements in this press release contain "forward-looking statements" within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements involve risks and uncertainties which may affect the Company's business and prospects. Actual results could differ materially, as the result of such factors as: (1) competition in the markets for the Company's green bean coffee; (2) the ability of the Company to execute its plans; and (3) other factors detailed in the Company's public filings with the SEC. By making these forward-looking statements, the Company can give no assurances that transactions described in this press release will be successfully completed, and undertakes no obligation to update these statements for revisions or changes after the date of this press release. This release should be read in conjunction with our Annual Report on Form 10-KSB and our other filings with the SEC through the date of this release, which identifies important factors that could affect the forward-looking statements in this release. In addition, factors that could cause actual results to differ materially from those contemplated in the statements include, without limitation, overall economic conditions, and other risks associated generally with green bean coffee business. These forward-looking statements are not guarantees of future performance.

Contacts

Coffee Pacifica, Inc.
Lionel Gosselin, 877-318-9343 (Corporate Relations)
or
Capital Group Communications Inc
Mark Bernhard, 415-843-0200 (Investor Relations)

Out of Africa: 7-Eleven Introduces Kenya AA Specialty Roast Coffee

Out of Africa: 7-Eleven(R) Introduces World Roasts(TM) with Kenya AA Specialty Roast Coffee

DALLAS, Oct. 10 /PRNewswire-FirstCall/ -- 7-Eleven(R) hot beverage bars will have an African flavor with the introduction of Kenya AA, the first single-origin coffee available under the company's new World Roasts(TM) brand. Considered one of the world's great coffees, Kenya AA is a full-bodied variety that boasts intense flavor, bright acidity and complex fruit and wines tones. Sampling cups will be available at participating stores for customers to take a preview sip of the exotic new coffee from the other side of the world.

"This isn't just a new coffee flavor for 7-Eleven, it's an entirely new segment of our business, in which we will be introducing selections originating from exotic locales specifically known for growing the finest beans," said Donald Driver, 7-Eleven category manager for hot beverages. "World Roasts targets serious coffee-drinkers as well as adults who are looking for a richer, more intense coffee flavor. While medium in weight, Kenya AA has deeply dimensioned qualities."

Next door to Ethiopia, which is considered by most to be the birthplace of coffee, Kenya arrived on the coffee scene relatively late. The African country of primarily tea-drinkers only began cultivating coffee in 1900 when missionaries arrived with seedlings. Grown in rich volcanic soil on the slopes of the 17,000-foot Mt. Kenya, the coffee has won global rave reviews. Many coffee aficionados attribute the fertile volcanic soils in high elevations with producing the world's best coffee beans. East African countries like Kenya and Ethiopia, along with Hawaii and Costa Rica enjoy similar climates and growing conditions.

Wet-processed and sold by the size of the bean, Kenya AA beans are the largest grown in the country. Smaller beans are categorized as A or B. According to Coffee Research Institute, wet-processing is a relatively new method of removing the four layers surrounding the coffee bean. This process results in a coffee that is cleaner, brighter and fruitier. Most countries with coffee valued for its perceived acidity, will process their coffee using the wet-process.

Grown on small estates or farms, rather than by agribusiness giants, all Kenyan coffee beans are of the Arabica variety. These small-holding farmers organize into cooperatives to process and bring their coffee to market. Their artisan production techniques attract astute coffee-buyers from around the world who pay a premium for the coffee grown in this small East African country.

"Many coffees are blends of beans with differing qualities and origins," Driver said. "Single origin coffees offer the rich, true flavor of these exotic gourmet beans with no dilution of taste. Kenya AA is considered a boutique coffee, and is the finest grade that country offers. I think our coffee customers will love its rich, full-bodied flavor, all at the same price our customers pay for any of our other coffees or hot beverages."

According to the 2004 National Coffee Drinking Trends Study, published by the National Coffee Association, almost half of, or more than 100 million, American adults consume some type of coffee drink every day. America's favorite hot drink has always been the number-one-selling beverage -- hot or cold -- at 7-Eleven. The convenience retailer sells more than 1 million cups of coffee each day, equal to 10,000 pots of coffee every hour of every day of the year.

New World Roasts coffee flavors will be introduced quarterly. In January, 7-Eleven stores will present its second World Roasts specialty coffee offering -- Hawaiian Kona.

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Headquartered in Dallas, Texas, 7-Eleven, Inc. operates or franchises approximately 5,800 7-Eleven(R) stores in the United States and Canada and licenses approximately 22,700 7-Eleven stores in 17 other countries and U.S. territories throughout the world. During 2004, 7-Eleven stores worldwide generated total sales of approximately $41 billion. Find out more online at http://www.7-eleven.com/.


Source: 7-Eleven Inc.

CONTACT: Kevin Gardner of 7-Eleven, Inc., +1-214-828-7345,
kgardn02@7-11.com

Web site: http://www.7-eleven.com/