Coffee Pacifica's "PRIDE OF PNG 2005" Cupping Competition Results
LAS VEGAS--(BUSINESS WIRE)--Oct. 11, 2005--Coffee Pacifica, Inc. (OTCBB:CFPC) announced today that on September 30, 2005, after three weeks of extensive cupping and evaluation of coffee samples the panel of international jury selected 9 finalists for the "PRIDE OF PNG 2005" competition. The 9 finalists represented the very best of the PNG coffee. The winner of the finest cup of PNG coffee was a co-operative with coffee farms located in a remote area in the Eastern Highlands Province of Papua New Guinea. Every coffee entered in the competition was a serious contender which made judging difficult and exhausting. Currently, 9 finalists' coffees are being milled and samples will be offered to customers for tasting and potentially selling the coffee to the highest bidders. During the three weeks, head judge Mr. Willem Boot also trained several individuals on quality control procedures, coffee roasting and coffee cupping.
Jon Yogiyo Vice Chairman of Coffee Pacifica stated, "The 'PRIDE OF PNG 2005' competition is a historical PNG coffee event. It is the commencement of a new image and development of a new premium PNG co-operative coffee brand. Today, coffee consumers recognize 'Juan Valdez' as a Columbian coffee, 'Kona' as a Hawaiian and 'Blue Mountain' as Jamaican coffee. Now when consumers speak of Coffee Pacifica they will speak of premium PNG co-operative coffee. Additionally, direct benefits derived from the competition by Coffee Pacifica include an increase in the number of farmers joining our supply system, development of a brand, name recognition and reputation of PNG coffee. This all bodes well for our 'Grower Direct' marketing strategy."
Coffee Pacifica, Inc. is a "Growers Direct" distributor and a marketer in the United States, Canada and Europe of green bean coffee grown in Papua New Guinea. Green bean coffee in Papua New Guinea is grown by Coffee Pacifica's shareholder-farmers in the Highland region's rich volcanic soils between the altitudes of 4,000 and 6,000 feet above sea level. Papua New Guinea coffee is well regarded by consumers for its uniqueness, consistency and special flavor characteristics. For more information about our coffee products, visit our website at www.coffeepacifica.com.
PNG Coffee Growers Federation Ltd. ("PNGCGF") is our strategic partner and a major shareholder. PNGCGF's shareholders are 140 individual independent grower co-operatives in 11 of the 13 coffee growing provinces in Papua New Guinea. This represents approximately 85,000 individual coffee farmers involved in producing co-operative coffee. The high quality premium-grade coffee produced by the co-operatives are pooled and marketed by Coffee Pacifica.
Except for the historical matters contained herein, statements in this press release contain "forward-looking statements" within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements involve risks and uncertainties which may affect the Company's business and prospects. Actual results could differ materially, as the result of such factors as: (1) competition in the markets for the Company's green bean coffee; (2) the ability of the Company to execute its plans; and (3) other factors detailed in the Company's public filings with the SEC. By making these forward-looking statements, the Company can give no assurances that transactions described in this press release will be successfully completed, and undertakes no obligation to update these statements for revisions or changes after the date of this press release. This release should be read in conjunction with our Annual Report on Form 10-KSB and our other filings with the SEC through the date of this release, which identifies important factors that could affect the forward-looking statements in this release. In addition, factors that could cause actual results to differ materially from those contemplated in the statements include, without limitation, overall economic conditions, and other risks associated generally with green bean coffee business. These forward-looking statements are not guarantees of future performance.
Contacts
Coffee Pacifica, Inc.
Lionel Gosselin, 877-318-9343 (Corporate Relations)
or
Capital Group Communications Inc
Mark Bernhard, 415-843-0200 (Investor Relations)
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