By THE NEW YORK TIMES
Published: November 29, 2007
After a dispute over coffee trademarks that turned into a public relations problem for Starbucks, the company said yesterday that it would open a center in Ethiopia to help coffee farmers improve the profitability of their crops.
The Starbucks chairman, Howard D. Schultz, made the announcement after meeting with the Ethiopian prime minister, Meles Zenawi.
“We feel very strongly that the long-term success of our company is directly linked to the long-term success of not only the Ethiopian coffee farmer, but all the coffee farmers around the world,” he said in a telephone interview from Ethiopia. Ethiopia had sought trademark status for its premium coffees — Harrar, Sidamo and Yirgacheffe beans — as part of an effort to get more of the retail dollar for its farmers.
More >>Labels: Ethiopia, Starbucks