Coffee Fest to Debut in Asia this July!

Bellevue, WA—Coffee Fest will be taking a handful of exhibitors and a portion of the International Academy of Specialty Coffee (I.A.S.C.) educational programming to the China International Coffee Industry Exposition (CICIE) in Beijing, China July 13 through 15, 2006.

The Coffee Fest Pavilion within CICIE will consist of 20 booth spaces devoted exclusively to Coffee Fest partners and along with the I.A.S.C., hope to be the focal point of this year's Beijing show. Current exhibitors include equipment manufacturers, coffee roasters, syrup and flavoring manufacturers, tea companies and more.

“The Asian specialty coffee marketplace is growing at an astonishing rate of speed,” says David Heilbrunn, Coffee Fest show manager. “We're proud to be the vehicle that is going to assist our exhibitors with this tremendous business opportunity while at the same time supporting and growing the vibrant industry just beginning to blossom in Asia.”

Following are some of the services Coffee Fest is offering to its exhibitors who wish to enter the Asian specialty coffee marketplace:

Assistance obtaining Chinese Visas.
Freight forwarding partner.
Affordable interpreters.
Official Hotel featuring western sized beds and traditional American buffet breakfast.
Hotel Shuttle bus for Coffee Fest Pavilion participants.
In Country printing of collateral/marketing materials and/or booth display banners – all with on-site pre-show delivery.
Travel partners providing assistance with airline travel and China tours.
A solid Chinese/American team to assist you in nearly all facets of doing business in China.
Coffee Fest plans to produce an annual show in Beijing following the debut this July. In addition, Coffee Fest intends to debut two more world-class shows, which will be produced annually in two other countries to be launched in 2007 and 2008 respectively.

As premium incentive, Coffee Fest is providing all exhibitors in this 2006 Beijing Coffee Fest Pavilion a grandfathered 7.5-percent discount off booth space in all Coffee Fest-produced shows internationally through 2016!

An informational meeting for all interested parties, hosted by Coffee Fest in conjunction with its Asian business partner China Pacific Global, will be held during Coffee Fest Las Vegas at the Las Vegas Convention Center on Saturday, June 10 at 6 p.m. Please check at the registration desk or show guide for exact location.

Coffee Fest is dedicated to the growth and proliferation of the specialty coffee, gourmet tea and alternative beverage industries in the United States and now worldwide! For more information, visit Coffee Fest China or call 425.283.5058. For general information on the CICIE, visit www.boosmen.com/cicie

PT's Coffee Tips

Here's a few tips that could make your coffee more tasty.

* Use filtered water
* Buy whole beans
* Do not freeze or refrigerate beans
* Keep beans in air-tight container
* Use within a short period of time
* Use enough coffee. Ask roaster how much is recommended
* Grind beans just before brewing

PT's Coffee Company

Coffee Industry Tries Fair Trade Reforms

By George Dwyer
Voice of America
Washington, DC
22 March 2006

Small farmers make up three-fifths of the world's 25 million coffee producers, but typically they receive the smallest portion of the industry's profits. That is slowly beginning to change as a profit distribution scheme known as "Fair Trade" is finding wider acceptance across the industry.

Coffee is the world's second-most traded commodity, generating a greater level of income than any other unfinished product except petroleum. But the distribution of that income has become the focus of increasing concern in recent years.

"Traditionally coffee has had positive economic benefits primarily at the consuming side, and the producing side has often been left behind," says Rick Rhinehart, head of operations at the Groundwork Coffee Company in Los Angeles. They import from growers around the world, and use a policy called Fair Trade to try to end income disparities, especially for coffee growers.

More...

New Chapter introduces whole coffee fruit concentrate

Business Review Ltd
By Staff Writer

US organic products manufacturer New Chapter is to introduce CoffeeBerry 2500, a whole coffee fruit concentrate, to the North American market under an exclusive license from VDF FutureCeuticals.

New Chapter claims that CoffeeBerry, the whole fruit (including the bean) of the coffee bush, is rich in potent tropical anti-oxidants and rare essential sugars. It is also said to be laden with plant phenolics that protect and nourish the seed.

More...

Why roast your own?

1. Fresh. You know when and how your coffee was roasted.

2. Variety. It's the "spice of life" and of coffee. You can buy different origins and then you can get different tastes by roasting differently.

3. Economy. You save money on the beans so you can spend it on the roaster.

4. Hobby. Gives you something to do besides television.

5. Snobbery. Makes you an instant coffee expert.

Coffee as an ingredient-Think outside the mug

Enhance your culinary skills by learning to cook with coffee! From scrumptious desserts to breakfasts and main dishes, you'll love how Millstone® Coffee enhances the flavor in each of these recipes.


DESSERTS
Brownies Deluxe
Chocolate Bread Pudding
Coffee Sauce
Millstone® Almond Java Jumbles
Millstone® Coffee Lover's Cake
Quick Coffee Fudge
Rich Mocha Sauce

EVENING ENTERTAINMENT
Midnight Marinade
Millstone® Blazing Barbecue Sauce
Millstone® Coffee-Honey Glaze for Ham

BREAKFAST ENTERTAINMENT
Coffee Chocolate Chip Waffles
Glazed Brunch Bacon
Maple Coffee Butter
Millstone® Apricot Brunch Bread
Millstone® Coffee-Break Muffins
Oven French Toast

Click for recipes