P&G moves into low-pressure home coffee market

By Neil Buckley in New York
Financial Times (London)

Procter & Gamble on Tuesday stole a march on its US rival Kraft with the announcement that it is to enter the developing market for low-pressure home coffee brewing systems, the day before a similar move by Kraft.

Both companies have joined up with appliance manufacturers to develop the new single-cup systems, which use coffee "pods" similar to tea bags to produce what they say will be "coffee house style" coffee.

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