The Mr. Coffee Brand Brings the Coffeehouse Experience Home with Launch of Home Cafe Single Serve Brewing System

BOCA RATON, Fla.--(BUSINESS WIRE)--Feb. 17, 2004--
Mr. Coffee^(R) Joins an Unprecedented Collaboration with The Procter & Gamble Company to Revolutionize Home Coffee Preparation

Mr. Coffee^(R), the brand behind the best selling coffeemaker in the United States, brings the personal pleasure of a made-to-order cafe quality cup of fresh-brewed coffee into the home with the introduction of a single serve line of coffeemakers. Mr. Coffee^(R) is part of an unprecedented strategic collaboration with other coffee industry leaders, initiated by The Procter & Gamble Company, that is introducing the Home Cafe program as a revolutionary single cup brewing system for home use.

The innovative Home Cafe single serve coffee brewing system forces hot water through ground coffee beans using pressure -- the same technique applied by coffeehouses to make cappuccinos, lattes and mochas. The brewing system uses individually packaged Folgers or Millstone coffee in pods that contain the exact amount of coffee needed for a fresh-brewed cup of coffee in the desired flavor and size. As a result, there is no measuring and no mess, just a perfect cup of coffee in under a minute each and every time. The coffee pods come in a variety of flavors - from decaffeinated to dark and mild flavored so that each person in the household can enjoy their favorite fresh cup of coffee the way they like it.

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