Hot for Coffee? Specialty Coffee Month Takes the Chill Out of February

PR Newswire

LONG BEACH, Calif., Feb. 2 /PRNewswire/ -- Coffee lovers, grab your mugs. Whether you crave a dark, pungent espresso or a frothy barista concoction, this is your time to indulge. February is Specialty Coffee Month, a collective effort within the industry to educate consumers about what makes specialty coffee so special. Along with some special brews, your local coffeehouse may serve up some additional information about the 3 C's -- climate, care and craft -- that go into making specialty coffee.

But just what is specialty coffee? The incredibly sensory definition almost makes you smell the aroma of fine coffee beans. Specialty coffee is defined as coffee that has no defects and a distinctive flavor in the cup. These are the highest-quality green beans, roasted to their greatest flavor potential by true craftspeople and then properly brewed to well-established standards. An incredibly complex art, the preparation of specialty coffee places high value on climate, care and craft from seed to cup.

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