Planning to open your own Retail Coffee Business?

“Specialty Coffee Business Seminar”

Coffee Fest is excited to bring the “Specialty Coffee Business Seminar” back to the east coast. Presented in conjunction with Coffee Fest Washington, D.C., the “Specialty Coffee Business Seminar” is designed to ensure your “expertise” from the moment you open your doors. There is no other specialty coffee seminar in America that provides the knowledge and professional experience as you will find in the presenters of this seminar, who combined, offer over 30 years experience in the specialty coffee industry. Seminar is limited to 50 people. Over 1200 entrepreneurs have completed this course since 1994.


Who Should Attend?

1) Entrepreneur-minded people considering the benefits of entering the specialty coffee business.

2) Every espresso business owner that desires to improve their quality, volume and the bottom line.

You’ll Learn To:

1) Identify the dream location

2) Develop and write your business plan

3) Negotiate a favorable lease

4) Hire, train and keep your baristas

5) Select your equipment and coffee

6) Extract perfect espresso consistently



Specialty Coffee Business Seminar Registration Includes:

1) Personal relationship with Kent Holloway, David Morris and Bob Burgess

2) Comprehensive Workbook

3) Hands on Espresso Extraction training

4) Course Certificate of Completion

5) Three day pass to Coffee Fest trade show



Hours: March 19-21, 2004

8:00 am – 6:30 pm Friday - 8:00 am – 6:30 pm Saturday - 8:00 am – 4:00 pm Sunday


Find out why previous seminar students say, “No one should go into this business without first attending Coffee Fest’s Specialty Coffee Business Seminar!”


Separate registration required. For more information, visit our web site at www.coffeefest.com
or call David Heilbrunn at 800-232-0083 ext 13.