Tuesday, November 20, 2007

The new Mr. Coffee

November 20, 2007
BY CHERYL JACKSON Staff Reporter/cjackson@suntimes.com

McDonald's Corp. is preparing to offer a line of specialty coffees in its restaurants. By the end of 2009, the company will be selling mochas, lattes and cappuccinos throughout the U.S. as it tries to take a gulp of the $12 billion-a- year speciality coffee business. Here's a cup-to-cup comparison of the market leader and the wannabe:

U.S. LOCATIONS

Starbucks: About 10,700

McDonald's: About 13,000

PRICE

Starbucks: 12-ounce Mocha: $2.75-$3.45

McDonald's: About $2.49

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