McDonald's out to win the coffee wars

By Michael Hughlett | Tribune staff reporter

In a significant new product offensive, McDonald's Corp. said Tuesday it will move full-scale into the specialty coffee market, serving up mochas and cappucinos that it says will rival those made by coffee houses.

The Oak Brook-based company has been testing specialty coffees in about 800 restaurants this year, and plans to build out the business nationally, Don Thompson, president of McDonald's USA said at the company's annual analysts meeting.

The company essentially wants to make coffee more than something that customers order with their food.

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