What drives coffee choices?

Dan Shearer
The Arizona Republic
Nov. 14, 2007 12:00 AM

Only in my weaker moments can I pay four bucks for a cup of coffee.

And what others consider a status symbol is to me nothing more than proof that we've bought into the sales pitch that the Starbucks experience is somehow worth a small fortune. And for many, it is.

But Starbucks took it in the shorts in March when Consumer Reports told the world that McDonald's coffee was not only cheaper but also better.
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A few months later, McDonald's launched its own line of iced coffees.

But are they better? Frankly, no.

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