"Rainforest" seal gets Kraft coffee in more stores

CHICAGO - Kraft Foods Inc. is trying to bring environmentally friendly coffee to kitchens at non-premium prices and is getting its Yuban brand into more stores as a result, the vice president for the company's coffee business said.

The company has received Rainforest Alliance certification for Yuban, a brand that has traditional had most of its sales west of the Rocky Mountains, though it has also been in some stores in the East, Kraft said.

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