Tuesday, February 19, 2008

Coffee Klatch celebrates Starbucks store closures with free coffee

San Dimas, California (Market Wire) February 19, 2008 – Coffee Klatch
Roasting's two retail coffee shops in San Dimas and Rancho Cucamonga
will offer free coffee to customers on Tuesday, February 26th from
5:30 PM until 8:30 PM PST in celebration of Starbucks' planned 3-hour
closure for espresso training.

Described by Starbucks CEO Howard Schultz in a press statement as a
"bold demonstration of our commitment," the company announced earlier
this month that it would close 7,100 company-operated Starbucks
stores in the United States for 3 hours to retrain more than 135,000
employees.

Coffee Klatch, home of reigning United States Barista Champion
Heather Perry, has no need for similar employee remediation and
consequently invites the public to visit for an opportunity to taste
expertly crafted espresso beverages and exclusive coffees from exotic
locales -for free- at its two Southern California locations during
the closure.

"I'm not sure why it's going to take them 3 hours to learn how to
press a button," says Coffee Klatch Roasting owner Mike Perry,
referring to the automated espresso machines that are used by
Starbucks employees to prepare beverages. "While they practice
pushing buttons, their customers can come to Coffee Klatch and learn
how coffee is really supposed to taste."

Coffee Klatch Roasting locations:
San Dimas: (909) 599-0452
806 W. Arrow Hwy Ste A, San Dimas
57 Freeway and Arrow Hwy in the Target Shopping Center
Rancho Cucamonga: (909) 944-JAVA
8916 Foothill Blvd Ste C, Rancho Cucamonga
Corner of Foothill and Vineyard in the Thomas Winery Building

About Coffee Klatch Roasting

Founded in 1993, Coffee Klatch Roasting operates two coffee shops in
Southern California (San Dimas & Rancho Cucamonga) and supplies
wholesale customers from a dedicated specialty coffee roasting
facility. In addition to publicity gained from the accomplishments
of two-time U.S. Barista Champion Heather Perry, Coffee Klatch
Roasting has been recognized as serving the "Best Espresso in
America" by the Los Angeles Times and the "Best Espresso in the
World" by an esteemed panel of judges at the 2007 World Barista
Championship in Tokyo, Japan. For more information, visit the Coffee
Klatch website at www.klatchroasting.com.

Media Contact

Mike Perry
Coffee Klatch Roasting
(909) 224-9452

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2 Comments:

At 11:00 AM EST , Anonymous Anonymous said...

Arrogant & condescending comments such as those by Mr. Perry will keep me out of his stores permanently. Nothing is gained by denigrating others.

 
At 4:56 PM EST , Blogger Display Name said...

He he he. "Anonymous." The poster cared so much that he or she didn't leave a real name. I've got one guess as to where this comment came from... check the IP address. Betcha it's not even from SoCal... "denigrating" seems like more of a "Seattle" term to me. ;)

The company tried to do the same thing to me when I questioned the validity of their "Pay-it-forward" promotions last holiday season: you can read the saga, here: http://tinyurl.com/2s49a6

They're sneaky little buggers. You've got to watch 'em.

 

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