Friday, February 08, 2008

Diedrich Coffee CEO Steve Coffey Resigns

Russ Phillips Appointed as New CEO

IRVINE, Calif., Feb. 7 /PRNewswire-FirstCall/ -- Diedrich Coffee, Inc. (NASDAQ: DDRX) today announced that Stephen V. Coffey has tendered his resignation from his position as Chief Executive Officer. J. Russell Phillips has been appointed by the Board of Directors to assume the Chief Executive Officer position.

"On behalf of the entire Board, I would like to thank Steve Coffey for his strong leadership and guidance over the last two years. I believe he has successfully changed the direction of the Company and put it on track to achieve profitability," said Paul Heeschen, Diedrich Coffee's Chairman. "Steve was the driving force of both the strategy and execution in the shift of the Company's focus from our unprofitable retail coffeehouse operations to that of being a wholesale roaster of branded specialty coffees. Steve has successfully completed the work that the Board had asked of him, transforming the Company and positioning it for growth."

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