7-Eleven Launches Coffee Marketing Campaign

With taglines like "Our coffee's fresher than your average Joe" and "Guaranteed fresh or we'll brew it new," 7-Eleven, Inc. plans to educate coffee drinkers about the its commitment to quality, according to Convenience Store Decisions.

The campaign includes radio advertising, billboards, messages on the side of buses and even posters at Long Island Rail Road stations. Signs inside and outside the more than 5,500 U.S. 7-Eleven stores will let customers know they can ask a 7-Eleven employee to brew a fresh pot on the spot. Local promotions will be a part of the marketing mix.

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