Feeling heat, Starbucks turns to a cool medium

Once-remote threats force chain to air TV spots

November 21, 2007
BY LEWIS LAZARE Sun-Times Columnist

This probably won't be the happiest holiday season on record for Howard Schultz. The man who transformed a small Seattle coffee shop into a global coffee behemoth over the past couple of decades has a lot of unpleasantries to deal with at the moment.

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