Banned 'Cocaine' energy drink re-emerges as 'Censored'

An energy drink that was barred by the US government from going on the market with the name "Cocaine" will re-emerge under the tongue-in-cheek moniker "Censored," its maker said Friday.

NEW YORK (AFP) - "We love the 'Censored' name because it has the same rebellious and fun spirit that our original name did," said Redux Beverages LLC founder Jamey Kirby.

The company announced Tuesday it was going to change the name of the "Cocaine" beverage in the face of pressure from officials and others who said it glamorized illegal drug use.

The Las Vegas, Nevada-based firm said it took the action about the title of its caffeine-loaded drink -- which contains no cocaine despite the name -- in the face of "threats" by the US Food and Drug Administration and state officials.

More >>