Tuesday, February 13, 2007

Peet's Coffee & Tea, Inc. Announces New Grocery
Distribution to 239 Stop & Shop Supermarkets

Monday February 12, 2:49 pm ET
Company Continues Grocery Expansion in New England with its Distinctive, Hand-Roasted Coffee Offerings

EMERYVILLE, Calif., Feb. 12 /PRNewswire-FirstCall/ -- Peet's Coffee & Tea, Inc. (Nasdaq: PEET - News), a specialty coffee roaster and marketer, today announced the availability of its fresh, deep-roasted coffee within Stop & Shop Supermarkets, a division of Royal Ahold (NYSE: AHO - News). A selection of Peet's signature whole bean and ground coffees will be featured in 239 Stop & Shop stores within its Boston-Connecticut Divisions of New England to service the growing demand for the company's distinctive, hand-roasted coffees. Rollout of Peet's Coffee in these locations is expected to be completed by mid-March.

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