Monday, February 12, 2007

Mocha coffee: from ancient memories to global brand

Mocha coffee: from ancient memories to global brand marketed by Al-Kbous as one of the oldest and most famous coffees of all time
By Fakhri al-Arashi
Yemen Observer

In ancient times as well as currently, the name of Yemen was linked to Mocha Coffee due to the deep history of the name, which was spread by the colonialists from the port of Al-Makha to countries like Germany, Turkey, Italy, Portugal and others. Actually, I was not planning to write a report about Yemeni coffee, but chance found me sitting with the businessman Ibrahim M. al-Kbous, the general manager of Al-Kbous Industrial Trading & Investment Group.

The conversation was on the history of Yemeni Coffee and its current business. It is an interesting story for me and for the readers to know the hidden tales of Mocha Coffee, the history, the different names of Yemeni coffee, the whole process from planting the seeds up to making the drinks, the people behind its spread, its international reputation, the target market, and the role of the Al-Kbous company and others in promoting it. After the conversation I searched on the Internet about Mocha Coffee and I read a number of articles written by professional writers, but I got two things from Mr. Al-Kbous that the majority of people do not know.

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