Did Starbucks' CEO Really Say That?

Todd Sullivan submits: In a recent DJ Newswire interview (sub. req.), SBUX CEO Jim Donald said a couple things that left me shaking my head. When asked about the effect that McDonald's premium coffee will have on his business, he said he expects it to be a benefit. The reason? Consumers who like McDonald's premium coffee will likely migrate to SBUX's super-premium. To quote Donald: "we see that migration happening." On its face, the statement does make sense but when you take a step back and think about it, you have to wonder - especially when you consider:

Consumer Reports recently compared coffees and came up with an interesting result. According to its tasters, Starbucks' (SBUX) coffee was outdone by McDonald's' (MCD) premium coffee offering.

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