Striving to make unforgettable coffee

The Korea Herald

The sight of people rushing to workplace with a Starbucks coffee in one hand is no longer rare in Korea. It is fair to say that for some these days, Starbucks has become a synonym for coffee.

However, Lee Dong-jin, the owner of a small coffee shop near Ewha Womans University, hopes to change the coffee culture here.

The small shop, called Bi-mi-nam-kyung, looks ordinary, but it roasts its own green coffee beans after employees sort them by hand. Those steps enhance the quality of its coffee drinks.

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