Home Machines Won't Hurt Coffee Houses
By Brad Dorfman
CHICAGO (Reuters) - New machines that brew individual cups of coffee in seconds are not likely to lure consumers away from coffee houses, according to a study that could signal a blow to the coffee marketers and appliance manufacturers that sell them.
"The majority of the people said it is not going to change their behavior in going outside the home," Peter Greene said. vice president and general manager at NPD Houseworld, a unit of research firm NPD Group, said of a survey the company recently conducted.
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