DazBog puts brand on coffee shops

By Jennifer Alsever
Denver Post Staff Writer

DazBog Coffee Co., a Denver coffee roaster, will put its brand name on as many as 40 Colorado independent coffee shops within the next two years to help it build a loyal customer following.

The company is selling - for $10,000 to $20,000 - licenses to use the DazBog name. DazBog, with 30 employees, supplies coffee to 1,000 grocery stores, coffee shops and restaurants.

"Coffee is a tough business when you have a retail store," said Leonid Yuffa, who started DazBog in 1996 with his brother, Tony. "It will help our brand and help the independents grow their business."

More...