Jablum launches beverage, instant coffee

Observer Business Reporter
Friday, June 25, 2004

Coffee producer, Jablum Jamaica yesterday launched an instant coffee product and a cold coffee beverage in a major diversification of its world premium roasted and ground Blue Mountain coffee.

The coffee drink won't be available on the market until July.
Jablum which has annual sales of US$12 million (over J$720 million) expects the new non-premium products not only to drive overall sales, but help it accelerate the expansion and broadening of its markets outside of Japan which for years has been its mainstay.

"This is the first time that Blue Mountain coffee is being offered as a bottled ready-to-drink beverage," declared Norman Grant, the general manager of Jablum, at yesterday's launch of the new products at the Mavis Bank, St Andrew factory.

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