Dixie(R) Disposable Decanter Taps Brewing Coffee Consumption Trend

Foodservice and Retail Operators Can Perk Profits With Bulk Beverage Packaging

ATLANTA, GA -- (MARKET WIRE) -- 06/21/2004 -- Dixie Foodservice today introduced its new disposable decanter -- a 96-ounce disposable beverage container for foodservice and retail use, designed to answer the call for a convenient and easy way to sell and transport large amounts of coffee.

According to The National Coffee Association, there are 107 million daily coffee drinkers, consuming on average more than three cups per day(1). The Disposable Decanter from Dixie gives foodservice operators the packaging resource they need to tap this growing trend by allowing them to sell more coffee in bulk, while eliminating the cumbersome task of carrying multiple cups in takeout trays.

Dixie recognizes the business opportunity to offer fresh, brewed coffee in a bulk beverage dispensing system, and designed the Disposable Decanter to accommodate an operator's needs:

-- Design ensures easy filling
-- Holds eight 12 oz. servings
-- Convenient handle for easy pouring
-- Packaging keeps coffee hot for hours
-- Assembles quickly and easily

In addition, the new Dixie Disposable Decanter incorporates the warm, classic 'Beans' design first featured on the Dixie PerfecTouch?line of insulated cups. Together, the Dixie Disposable Decanter and PerfecTouch cups utilize this upscale design to create a custom, consistent look for small to mid-sized operations.

"Coffee sales aren't just one cup at a time anymore -- finding ways to sell more coffee can translate to an increase in revenue and overall customer satisfaction," said Cheryl Prater, Business Manager, Paper Plates and Cups, Dixie Foodservice. "Whether you're a restaurant, coffee shop, catering, convenience store or deli operator, the Disposable Decanter from Dixie can help leverage the growing coffee trend to increase sales, profits and overall customer satisfaction."

Exclusively from Dixie, the Dixie Disposable Decanter provides the ideal way for foodservice operators and caterers to easily offer their customers fresh brewed coffee in a 96-ounce package. For more information, please contact your local distributor or call 1-800-257-9744.

ABOUT DIXIE FOODSERVICE

Dixie, a business unit of Georgia-Pacific Corporation (NYSE: GP), is a leading supplier and product innovator of foodservice disposables in North America. For more information about Dixie's full line of foodservice disposables and To-Go packaging products, contact your Dixie Foodservice sales representative, call 1-800-257-9744 or visit us at www.dixiefoodservice.com.

(1) 2000 National Coffee Drinking Trends, "Consumption patterns from 1960 to present." 2000, The National Coffee Association of USA.

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For further information:

Will Davis
Brand Resources Group for Dixie Foodservice
678-996-2018
will.davis@brandresourcesgroup.com