Good Coffee, Surfing and Your Bottom Line

I'm sure you agree that it's hard to judge the quality of some services until we experience them. Quite often the only basis for our choice is the conversation with the service provider, Sometimes the look and feel of the business place and quality of their printed materials. If we're are lucky we can review testimonials and if we are very lucky someone we know and trust refers us to that business.

But most of the time we still experience anxiety when making a decision to buy from someone for the first time. We wish we could have more reasons to be confident, don't you agree?

It is oh-so-important to remember all of this when we sell our own services. Because no matter how great our expertise and no matter how wonderful our marketing materials are, the prospects don't *KNOW* how good we are until they *experience* what we really do for them. So, they are *entitled* to be skeptical, distrustful, reserved and thinking about hiring someone else instead us. It is natural.

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