Starbucks Plans to Introduce Instant-Coffee Product Next Week

By Courtney Dentch

Feb. 12 (Bloomberg) -- Starbucks Corp., the world’s largest coffee chain, plans to introduce instant coffees in its shops next week.

Starbucks has spent 20 years developing an instant product that replicates the taste of its brewed coffee, Vivek Varma, senior vice president for public affairs, told employees in a memo today. Seattle-based Starbucks plans to unveil the drink at events in New York and other cities next week.

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