The Real Reason Why Wieden Quit Starbucks

Agency Kept Bumping Up Against a Marketer That Wasn't Receptive to Its Ideas, Executives Say

By Emily Bryson York and Jeremy Mullman

Published: September 29, 2008

CHICAGO (AdAge.com) -- Dan Wieden and Howard Schultz have mended a few broken bridges between their organizations. But last week, reacting to what it saw as Starbucks' micromanagement, waffling and shift to a jump-ball approach for future ad assignments, Wieden & Kennedy took the unusual step of quitting the business.

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