Starbucks testing $1 coffee, free refills-WSJ

Wed Jan 23, 2008 2:59am EST

NEW YORK, Jan 23 (Reuters) - Starbucks Corp (SBUX.O: Quote, Profile, Research) is testing $1 coffees and free refills, The Wall Street Journal reported on Wednesday, as the global coffee chain faces increasing competition from fast-food rivals.

The report said Starbucks is experimenting with a "short" $1 cup as well as free refills for brewed coffee in its Seattle-area stores. Starbucks charges around $1.50 to $4.00 for a coffee, depending on size and flavour.

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