Thursday, December 13, 2007

Master coffee roaster leaves Peet's to start his own company

San Francisco Business Times

Peet's Coffee has lost its master coffee roaster, but coffee lovers need not despair.

John Weaver has left Peet's after 27 years to start his own brand: Weaver's Coffee & Tea.

Weaver co-founded Wild Card Roasters in September with Michael Brown and Bruce Inouye with hopes of making coffee even more artisanal than Peet's brews. Weaver will personally taste every batch of Weaver's that is produced.

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