Desire for Kona coffee brewing in Japan

Growers and Big Island officials seek to capitalize on the growing interest

By Karin Stanton
Associated Press

KAILUA-KONA » If you grow it, we will drink it.

At least that's what Japan seems to be telling the Kona coffee industry.

Japanese trend-loving and fashion-conscious consumers believe they have found the next big thing in Kona coffee, which is increasingly coveted by a nation of consumers always hungry for the best.

Growers and the local government are looking to capitalize on Japanese interest at the Kona Coffee Cultural Festival.

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