Green Mountain offers Jane Goodall endorsed coffee

Green Mountain Coffee recently announced that their Tanzanian Gombe Reserve blend will be the first product to carry Jane Goodall's endorsement and logo "Jane Goodall: Good for All." A few years ago Goodall made a plea to the coffee industry to help her protect the world's chimpanzee population by working to lift struggling African farmers from poverty. "We were thrilled to partner with them because of the ethical standards they've shown," said Goodall of Green Mountain Coffee.

Stopping the destruction of the Gombe National Park for farmland and firewood will expand the chimps' habitat and create a buffer between the forest and human populations. Goodall says coffee is a good fit because it won't be eaten by the primates, and notes "chimpanzees don't like the coffee, thank the Lord."

Source: Amazon al Dente's Blog