Friday, March 30, 2007

Thirty-Cent Coffee at Coffee Beanery TODAY!

FLUSHING, Mich., March 29 /PRNewswire/ -- Coffee Beanery locations
nationwide will be offering thirty-cent cups of coffee all day on Friday,
March 30th. JoAnne Shaw and her husband Julius opened their first Coffee
Beanery location over 30 years ago in southeast Michigan late in 1976. Now
there are over 150 Coffee Beanery locations throughout the U.S. and abroad.

Thirty-cent coffee day will be celebrated all day on March 30th. Some
locations will add to the festivities by having games and activities that
are reminiscent of the 70's. Coffee Beanery has encouraged all of their
franchise locations to have fun with this one-day event. The poster and
t-shirts to support this campaign have a very fun, retro look to them. The
design for the campaign won a silver award and a citation of excellence at
the Flint area ADDY awards ceremony.

The franchise chain has seen many changes in the industry over the past
30 years, but they have always kept their focus on specialty coffee. "We
found out very early that roasting each coffee variety differently was very
important to attain the best taste, so came up with the Right Roast (R)
Process. We make sure that each coffee is roasted to achieve its fullest
flavor potential. Having focused on great tasting coffee for 30 years it is
fitting to celebrate by offering retro pricing on our specialty coffee,"
said JoAnne Shaw, President and Founder of Coffee Beanery.

The stores have also changed over the past 30 years. The first Coffee
Beanery opened in a mall in 1976. Mall stores still represent the majority
of Coffee Beanery locations, but there are locations in strip malls,
airports, and stand alone locations. Coffee Beanery has also begun opening
Café locations that offer gourmet sandwiches, salads and wraps along with
the specialty coffee beverages.

Walter Pilon, C.O.O. of Coffee Beanery, said, "I am excited that the
company has reached this milestone. It is quite an accomplishment to have
been in this very competitive industry for 30 years."

Founded by JoAnne and Julius Shaw in 1976, The Coffee Beanery is a
privately held company that franchises and supports a network of upscale
cafes, retail stores, carts and kiosks that specialize in serving the
finest specialty Arabica coffee. The Coffee Beanery has over 150 locations
globally.

SOURCE: Coffee Beanery

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