Survey: Coffee Surpasses Soft Drinks

Survey: Coffee Surpasses Soft Drinks In Daily Market Penetration Among U.S. Adults, Reversing A 16-Year Trend

Daily market penetration of coffee among U.S. adults surpassed that of soft drinks, restoring coffee's pre-1990 dominance, according to The National Coffee Association's National Coffee Drinking Trends 2007 market research study. The study found 57 percent of American adults drink coffee daily, while 51 percent consume soft drinks daily.

"Coffee is experiencing a new Renaissance," said Robert Nelson, president and CEO of the association, in a prepared statement. "Coffee is gaining a higher profile among American consumers as they enjoy an expanding menu of options amid an exploding café culture."

More...