Hot Selling Organic Coffee is Focus of National Coffee Association Seminar

Organic coffee certification will be the focus of a seminar at the National Coffee Association's 96th Annual Convention. David Abney, General Manager of QAI, one of the nation's leading organic coffee roaster certification organizations, will discuss the rapidly growing organic coffee market and what steps are needed to become certified. QAI certifies 3 participants of the Organic Coffee Collaboration - a project of the Organic Trade Association.

(PRWEB) February 28, 2007 -- Organic coffee certification will be the focus of a seminar at the National Coffee Association's 96th Annual Convention. David Abney, General Manager of QAI (Quality Assurance International), one of the nation's leading organic coffee roaster certification organizations, will discuss the rapidly growing organic coffee market and what steps are needed to become certified as organic. QAI certifies three participants of the Organic Coffee Collaboration -- a project of the Organic Trade Association.

Data from the Organic Trade Association's 2006 Manufacturer Survey indicate that U.S. organic coffee sales totaled $89 million in 2005, up 40 percent from the previous year. One factor driving organic coffee sales in the U.S. is the high quality of the beans. As an indication of quality, organic coffees won Cup of Excellence competitions in both Brazil and Nicaragua in 2006. The prestigious award program, managed by the U.S.-based Alliance for Coffee Excellence, results in the selection of the best coffees produced in a particular country in a particular year.

Where: The Phoenician, Scottsdale, AZ

When: The seminar, "Profitability Track Record of Certified Coffees" will be held Friday, March 2, 2007, from 2-3:30 p.m. Convention dates are March 1-4, 2007.

Contact: Sandra Marquardt, On the Mark Public Relations, tel: 301-592-0077

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