Tuesday, February 20, 2007

Gas and Great Coffee?

Oklahoma City Gas Station/Convenience Store Receives 'Golden Cup Award' for Brewed Coffee

Star Fuel's All Star Stores Receive Praise from the Specialty Coffee Association of America for Outstanding Brewed Coffee at 53 Gasoline/Convenience Stores in Oklahoma City Metro

OKLAHOMA CITY and LONG BEACH, Calif., Feb. 19 /PRNewswire/ -- Looking for a great cup of coffee in the Oklahoma City metro area? Oklahomans might be surprised to learn that a local gas station/convenience store, Star Fuel's All Star Stores, was recognized for excellence in brewing coffee with the "Golden Cup Award" from the Specialty Coffee Association of America (SCAA). The honor is awarded annually to a few select retailers and restaurants whose specialty coffee is properly ground and brewed. To be eligible for the award, the retailer must prepare its coffee according to the SCAA's precise brewing standards. Star Fuel is a gasoline and convenience store retailer with 53 stores in the Oklahoma City area. SCAA is the world's largest coffee trade association with member companies from over 40 countries.

To celebrate the award, Star Fuel executives and team members will personally serve free cups of Bella Supremo to customers on Feb. 21 between 8 a.m. and noon at the Star Fuel convenience store and gas station located at Memorial Road & Western (1101 West Memorial Road, Oklahoma City). Star Fuel will also offer free samples of pastries and goodies, and answer questions about Bella Supremo and the specialty coffee difference.

Mike Ferguson, Specialty Coffee Association of America chief of staff, said, "Star Fuel is serving up a great cup of coffee that adheres to the association's strict brewing standards. They are also educating the public about specialty coffee, which refers to the highest-quality green coffee beans roasted to their greatest flavor potential by true craftspeople, and then properly brewed to well-established standards."

Alan Wilkerson, Star Fuel's COO, applied for the Golden Cup Award by submitting a sample of his company's water and brewed coffee for laboratory analysis by the Specialty Coffee Association of America. The association chemically analyzed the samples to ascertain the amount of minerals in the water, as well as the ratio of water to coffee.

SCAA members represent every segment of the specialty coffee industry, from coffee growers to coffee roasters and retailers.

Source: Specialty Coffee Association of America

CONTACT: Aaron Kiel of ak PR Group, +1-562-983-8113, akiel@akprgroup.com, for Specialty Coffee Association of America

Web site: www.scaa.org/

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