How smart do you have to be to order a cup of coffee?

By Melissa Allison
Seattle Times business reporter

Whenever Seattle becomes intimidated by East Coast sophistication, all it has to do is click its heels three times and think of coffee. It's one subject about which Seattle is secure to the point of smugness. We know our cappuccino from our latte.

Even Massachusetts-based Dunkin' Donuts appears threatened by Seattle-style coffee culture. "My mouth can't form these words," a befuddled chorus of coffee drinkers sings in a new TV commercial for the coffee and doughnut chain, which has no stores in Washington. "Is it French or is it Italian? Perhaps Fritalian."

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