NYC Starbucks to add breakfast sandwiches

The Associated Press

Starbucks — seeking to become more than a morning destination for coffee — will introduce warm breakfast sandwiches and pastries to the New York City market next week.

Similar breakfast fare has been slowly appearing in other urban U.S. markets in what has been viewed as a measured expansion of its business. The nation’s largest specialty coffee retailer has estimated that warm breakfast food could add $30,000 a year to an average store’s sales.

The move is an effort to cash in on food sales now going to an array of rivals, from fast-food giants such as McDonald’s and Burger King to myriad delicatessens, bakeries and restaurants.

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