Tuesday, September 12, 2006

Illy Introduces 'BEAUTY HAS A TASTE'
an Exhibition in the Heart of New York City

World Coffee Leader Invites New Yorkers to Experience Art, Culture and Style at New York City's Time Warner Center

NEW YORK, Sept. 12 /PRNewswire/ -- When visitors walk through the glass doors of Time Warner Center this fall, they will be taken on a journey through the senses, as seen through the eyes of one of the world's most iconic coffee companies -- illy. From art and literature to modern design and function, connoisseurs and coffee lovers will leave with so much more than just the taste and aroma of the perfect espresso. The BEAUTY HAS A TASTE exhibit is open from September 12th through October 9th and will take visitors on a journey celebrating illy's unfaltering passion and dedication to art, literature, film, design, cultural events and of course, the world's finest coffee.

Upon entering BEAUTY HAS A TASTE, visitors can savor the moment and awaken their senses to the pleasures of a unique blend of coffee at the illy Taste Bar with complementary illy beverages crafted by master illy baristas. Just steps away, guests can admire state-of-the-art FrancisFrancis! espresso machines and contribute their own personal take on beauty. During the exhibit's one-month run, passionate coffee-lovers can also attend one of illy's weekly CoffeeSense classes, hosted by leading food journalist, author and television contributor David Rosengarten. Home to CoffeeSense and a magical, interactive installation called "Text Rain", the illy Lounge on the second floor will be transformed into a visual lecture-style setting, designed to refine the senses and take visitors on an enriching journey of coffee history, taste and culture, from bean to cup.

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