Coffee fans fill up on taste, location

By A'SIA HORNE-SMITH
Staff Writer

The coffee market is booming and expensive brands are the "in thing," but workers who drink coffee on the run say the less expensive ones stimulate their taste buds just as well as the others.

In 2005, The Specialty Coffee Association of America conducted a report, discovering what people want from their coffee shops. The association reported 70 percent of adults believe quality of the coffee and location of the cafe or store is important. Only 26 percent of adults thought the price was more important.

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