Coffee consumption in India, Mexico may increase by 25 percent

New Delhi

Coffee consumption in India, Indonesia and Mexico may increase by more than 25 percent in the next three years.

According to the International Coffee Organization (ICO), these countries, which are among the world's six largest coffee exporters, may replicate the success of a similar advertising campaign in Brazil, to boost its sales in India, Mexico and Indonesia, a UNI reports said here.

The ICO is now working with the governments and institutions in India, Indonesia and Mexico to do something similar, as these three countries are 'traditional coffee-producing nations without a strong coffee-drinking culture'.

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