Cool coffee keeps sales warm
Chilled drinks boost summer business at shops
By Anna Guido
Enquirer contributor
From College Hill to Bellevue and from Boston to San Diego, coffee shop owners are noticing less of a drop-off in summer sales, mainly because of the popularity of cold coffee drinks.
In Olde West Chester, Tina and Rick Monsipapa have operated A Coffee Affair for 3½ years. Seventy-five percent of sales are still brewed coffee, the couple said, but their afternoon crowd of teens and suburban moms tend to like chilled drinks, such as frappés and mochas. "When we first opened, we would be slow in the summer. The thing is, you can do anything cold with coffee that you can do hot," Tina said.
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