Coffee Enthusiasts Invited to Coffee Learning Experience in Long Beach

Specialty Coffee Association of America Opens Its Doors to the Community for a Fun, Educational Workshop With Complimentary Consumer Membership in the Association

LONG BEACH, Calif., July 6 /PRNewswire/ -- Coffee lovers, this is your ticket. The Specialty Coffee Association of America (SCAA) will host a special Coffee Enthusiast Experience and Open House on Saturday, July 23 from 8:30 a.m. - 6 p.m. at its coffee lab and headquarters in downtown Long Beach, Calif. The third annual event will feature dynamic presentations and demonstrations on espresso, green coffee beans, home roasters and espresso machines, among other topics. Several industry experts and coffee connoisseurs will answer questions and offer attendees advice for the ultimate cup of specialty coffee. Attendees will also receive complimentary consumer membership in the association.

To RSVP, call 562-624-4100. The free event is located at the Specialty Coffee Association of America headquarters at 330 Golden Shore, Suite 50, Long Beach, Calif., 90802.

Ever wonder what your favorite barista was thinking as he or she prepared your espresso? Find out from Heather Perry, the 2003 United States Barista Champion from San Dimas, Calif. The young coffee expert will share her wisdom and offer a lively demonstration on espresso. Long Beach's own coffee authority, Ted Lingle, executive director of the Specialty Coffee Association of America, will present everything you wanted to know about coffee flavor. Lingle, the author of the "Coffee Brewing Handbook", heralds from a well-known Southern California coffee family.

Also on the event line-up, coffee enthusiast and expert Jim Schulman who will share his presentation on "Home Espresso." Thompson Owen, owner of Sweet Maria's Coffee Roastery, will offer "Green Beans and the Home Roaster." Richard Hourizadeh, president of Astra Manufacturing, will reveal insights on "Designing an Espresso Machine." Tim Castle, Castle & Co, will discuss "Le Nez du Cafe."

To learn more about becoming an SCAA consumer member, or cMember, visit www.scaa.org/about_consumer.asp. Questions? Call Maria Curiel, Membership Services Coordinator, 562-624-4100.

About the SCAA

Founded in 1982, SCAA is the world's largest coffee trade association with over 3,000 member companies. SCAA members are located in over 40 countries and represent every segment of the specialty coffee industry, from coffee growers to coffee roasters and retailers. The SCAA's mission is to be the recognized authority on specialty coffee, providing a common forum for the development and promotion of coffee excellence and sustainability. The SCAA's dedication to excellence in coffee is realized through the setting of quality standards for the industry; conducting research on coffee, equipment and perfection of craft; and providing education, training, resources and business services for members. The SCAA's annual conference is held in a different U.S. city each year and is the coffee industry's largest gathering and exhibition.

Website: http://www.scaa.org/about_consumer.asp
Website: http://www.scaa.org


Source: The Specialty Coffee Association of America

CONTACT: Mike Ferguson of The Specialty Coffee Association of America,
+1-562-624-4100, mferguson@scaa.org; or Aaron Kiel, +1-562-983-8113,
akiel@akprgroup.com, for The Specialty Coffee Association of America